Working with Pepsi, we led the strategy to attract and grow their restaurant business. We quickly found that restaurants wanted much more than the ability to serve Pepsi drinks — they wanted a forum to share ideas and receive tips from Pepsi and their peers. In addition to the strategy and research, we oversaw the development of the Pepsi GrowMyRestaurant site. This three month project led to an increase in restaurant owner engagement as well as a significant increase in Pepsi restaurant sales.
- Execution Leadership
- Product Strategy